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Le Marché publicitaire a-t-il été dupé par les promesses du programmatique?

Ecrit par Marieke Buis

« Le Marché publicitaire a-t-il été dupé par les promesses du programmatique ? »

Quelles étaient les promesses du programmatiques à son avènement ? Les éditeurs ont-ils tiré profit des opportunités offertes par les nouvelles technologies ? A quelles problématiques font-ils face et comment faire de ce mode d’achat un eldorado ?

Véronique Pican – Country Manager France de Smart répond à toutes ces questions dans ce nouvel épisode de The Programmatic Society animé par Michel Juvillier, aux côté de Sébastien Noël de M Publicité, Louis Punel de BeOp et Charles Derreal de Loyal :

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Le Marché publicitaire a-t-il été dupé par les promesses du programmatique?