FONCTIONNALITÉS PMP

Places de marchés privées : plus de valeur

Exploitez toute la valeur de votre inventaire en répondant aux attentes des acheteurs au sein d’un environnement brand-safe.

Votre inventaire. Votre choix.

Smart aide les éditeurs à créer leur propre place de marché privée et sécurisée avec la possibilité de faire tous les types de deals.

Programmatique garanti
Tirez le meilleur parti du direct et du programmatique. Les deals permettant de garantir la vente d’un volume d’impressions à un prix fixe, vous permettent de sécuriser vos revenus, de renforcer vos relations avec les acheteurs et d’accéder à de nouveaux acheteurs.

Enchère privée
Faites des deals avec un nombre limité d’acheteurs ciblant un inventaire et/ou une audience spécifiques.

Deals directs
Proposez à un acheteur ciblant un inventaire et/ou une audience spécifiques, de faire un deal direct à prix fixe.

Curated Deals
Les acheteurs peuvent cibler à grande échelle des segments d’audiences cross-éditeurs via un unique deal ID. Les curated deals c’est davantage de visibilité et de revenus pour les éditeurs, sans aucun effort.

L'accès le plus direct entre acheteurs et vendeurs

Les éditeurs révèlent la vraie valeur de leur inventaire premium pour servir des acheteurs exigeants

REVENUS

Valorisez pleinement votre inventaire en révélant sa vraie valeur.

QUALITÉ

Echangez dans un environnement premium et gardez à 100% le contrôle de vos transactions.

CONFIANCE

Faites partie d’un environnement premium où la confiance règne entre les acheteurs et les vendeurs.

EFFICACITÉ

Les transactions programmatiques réduisent le risque d’erreurs manuelles et garantissent l’efficacité d’un bout à l’autre de la chaîne.

DATA

Enrichissez vos offres avec des données d’audience faciles à activer – première ou troisième partie – et un puissant moteur de ciblage contextuel sémantique.

Ressources Smart

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Cookie	Description
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